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Seamless setup and introduction to HubSpot for effective business use.
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Implement HubSpot Service Hub for efficient customer support management.
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Integrate HubSpot with your existing systems for seamless workflows.
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HubSpot solutions tailored to the needs of Bangladeshi businesses.
Design user-friendly and visually appealing websites that engage visitors.
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Optimize workflows, boost efficiency, and enhance productivity with Odoo ERP.
HubSpot – End-to-End Guest Experience Automation for a Resort & Villa WhiteVillas
Company
WhiteVillas
Timeline
8 Weeks
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Hubspot Subscription
Marketing Hub Professional
Task
Migrate all marketing automation, guest communication, and lead workflows from multiple platforms (Duve & Guesty) into HubSpot — establishing it as the single source of truth for all marketing and sales operations.
Project Overview
WhiteVillas, a luxury villa brand based in Turks & Caicos, was using multiple tools like Duve and Guesty to manage guest communications, bookings, and marketing automations. However, the fragmented system created silos — no centralized visibility, no unified reporting, and no clear lifecycle management. HubXpert helped WhiteVillas migrate and rebuild their entire marketing ecosystem inside HubSpot Marketing Hub Professional. From automated guest communications to lead scoring, cross-sell opportunities, and dynamic campaigns — HubSpot became their central operating system for marketing, sales, and guest experience.
Problem Statement
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Scattered Systems & Fragmented Data
Guest and booking data were split between Duve, Guesty, and manual workflows. There was no single view of guests or marketing activities. -
Limited Automation & Upsell Opportunities
Without centralized automation, personalized follow-ups, upsells, and cross-sells were inconsistent and often missed. -
Lack of Visibility & Reporting
The leadership team couldn’t track marketing performance or sales conversion accurately — making it difficult to measure ROI or plan campaigns effectively. -
Scattered Systems & Fragmented Data
Guest and booking data were split between Duve, Guesty, and manual workflows. There was no single view of guests or marketing activities. -
Limited Automation & Upsell Opportunities
Without centralized automation, personalized follow-ups, upsells, and cross-sells were inconsistent and often missed. -
Lack of Visibility & Reporting
The leadership team couldn’t track marketing performance or sales conversion accurately — making it difficult to measure ROI or plan campaigns effectively.
Our Solution
Centralized Marketing in HubSpot
Migrated all email flows from Duve and Guesty into HubSpot.
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Unified guest communication and booking data under one platform.
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Automated guest check-in, post-stay follow-up, and re-engagement flows.
Centralized Marketing in HubSpot
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Sales & Marketing Alignment
Built dedicated pipelines for upsells, cross-sells, and direct bookings.
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Implemented automatic lead assignment for website inquiries.
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Added lead scoring to prioritize high-value guests and leads.
Sales & Marketing Alignment
Dynamic Campaigns & Reporting
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Launched dynamic emails and landing pages for the winter campaign.
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Built dashboards offering 100% visibility into marketing and sales.
Customized reporting dashboards were developed in HubSpot, offering leadership complete, real-time transparency into marketing channel performance, sales pipeline status, and guest communication history.
Provided leadership with real-time performance tracking and ROI insights.
Dynamic Campaigns & Reporting
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Complete marketing transformation with HubSpot as the single source of truth.
A complete marketing and operations transformation was delivered, successfully establishing HubSpot as the definitive and reliable single source of truth for all guest data and operational activities.
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100% transparency across sales, marketing, and guest communications.
The implementation of targeted, timely automation throughout the guest lifecycle significantly increased upsell and cross-sell opportunities, directly impacting ancillary revenue generation.
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Increased upsell and cross-sell opportunities through targeted automation.
The introduction of real-time dashboards and comprehensive lead scoring enabled 100% transparency across sales and marketing, leading to better and faster data-driven strategic decisions by leadership.
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